A clearer company story starts with a coordinated team.
Bring the work behind your communications together: source materials, responsibilities, review steps, website updates and incoming questions. Give your team a shared process for preparing and maintaining company information.
- Item
- Quarterly company update
- Prepared by
- Communications Lead
- Reviewer
- Leadership reviewerIn review
- Page
- News — Company update
- Status
- Awaiting reviewDraft
The message is public. The work behind it should be connected.
A company update can involve communications, leadership, subject-matter experts and external advisers. Disconnected drafts and unclear responsibilities make coordination harder. Stocklifter connects the information and tasks behind the message with the channels your team maintains.
Prepare from shared context
Bring source documents and supporting information into a common workspace.
Make responsibility visible
Identify who is preparing, reviewing and carrying out the update.
Maintain a current public presence
Connect approved website content with the team responsible for keeping it current.
Give preparation and review a clear structure.
Organise a communication initiative as a project, assign the work involved and keep supporting documents accessible to the appropriate people. Review arrangements can be configured around your team's responsibilities and the type of material being prepared.
- Preparation tasks
- Supporting company documents
- Assigned reviewers
- Clear next actions
- Prepare draft
- Communications LeadDone
- Confirm supporting material
- Subject-matter expertIn progress
- Review
- Leadership reviewerNext
- Update website
- Website editorLater
Connect the published message to the next conversation.
A website update is often the start of a conversation. Keep public information organised through Corporate Website, manage resulting requests in Support Center, and use Smart CRM to retain relevant relationship context. The connected setup depends on the agreed channels and workflow.
- Article
- Company update
- Section
- News
- Subject
- Question about the latest updateOpen
- Relationship
- Existing stakeholder
- Owner
- Communications Lead
From source material to a maintained company update.
- 01Gather
Bring the relevant company information and source material together.
- 02Prepare
Assign drafting and supporting tasks to the responsible people.
- 03Review
Complete the human review appropriate to the material and configured workflow.
- 04Publish and respond
Carry out the approved website update and manage questions through the agreed channels.
This example describes a coordinated workflow, not automatic distribution to every external channel or regulatory filing system.
Your communications workflow, supported by five systems.
Connections between systems are configured for your implementation.
Relevant to public and private companies.
Public companies
Coordinate public-facing updates and the preparation work around investor and corporate communications, with appropriate professional review.
Private companies
Keep company news, customer information, leadership updates and corporate materials organised as the business evolves.
A process shaped around your organisation.
- 01Identify communication types and channels
- 02Agree ownership and review responsibilities
- 03Configure the relevant modules and content workflow
- 04Launch with representative communication examples
Questions teams ask.
Bring the team behind your company story together.
See how a connected preparation, review and website workflow could support your communications team.